Avon Books and the Ovarian Cancer National Alliance Urge Women to K.I.S.S. and Teal

Posted:08/5/11

September is National Ovarian Cancer Awareness Month, and Avon Books is joining forces with the Ovarian Cancer National Alliance to urge women to learn about the symptoms of ovarian cancer–and to help us spread the “K.I.S.S. and Teal” message (Know the Important Signs and Symptoms) to friends and family. “Ovarian cancer was long thought to be a silent killer, but now we know it isn’t silent at all,” says Dr. Karen Orloff Kaplan, the chief executive officer of the Ovarian Cancer National Alliance.

New York Times bestselling author Stephanie Laurens, with a BSc Honors in Immunology and a PhD in Biochemistry, was a specialist in the molecular biology of cancer genes, looking for a cure for ovarian cancer, before writing her first book. She asserts, “Cancer is a word, not a sentence. If all women actively talked about the signs and symptoms of ovarian cancer, we’d have a much better chance of reining in the mortality rate, as has been managed with breast cancer.”

The ovarian cancer cause is very personal to the women of Avon Books. Carrie Feron, vice president and editorial director for the imprint, says, “So many of us have had friends and family members affected by the disease. It’s touched my own family, and has impacted many women in the lives of authors such as Eloisa James and Cathy Maxwell.” As such, Avon Books has made an initial donation of $25,000 to the Ovarian Cancer National Alliance. And, with the help of women across America, Avon Books has also committed to donating 25¢ from the sale of each book and e-book bearing the “K.I.S.S. and Teal” logo, sold between August 30, 2011 and February 28, 2012–up to an additional $25,000–towards programs that support ovarian cancer patients and their families.

New York Times bestselling author Eloisa James’ life has been intimately affected by this disease–and she has committed her voice to help spread the K.I.S.S. and Teal message, saying, “My mother died of ovarian cancer in her seventies. My college roommate’s mother died of the same disease in her sixties. One of my best friends, a brilliant professor, lost that battle in her forties. This disease strikes women of every age–with potentially deadly consequences. If we planted a poppy for every woman who has died from ovarian cancer in the last decade, there would be fields upon fields–millions of crimson blooms.”

Ovarian cancer is the fifth most deadly cancer for women. “In the 40 years since the War on Cancer began, mortality rates have barely budged,” says Dr. Kaplan. “The overall five-year survival rate for all women with ovarian cancer is only 46 percent, compared to 73 percent for cervical cancer and 89 percent for breast cancer. Funding for ovarian cancer research lags significantly behind most other cancers from a survival perspective, even though it is the deadliest gynecologic cancer. Advances for ovarian cancer will occur only if we mobilize a powerful national movement to demand change, beginning with vastly increased attention to research,” Dr. Kaplan said. “Partnering with Avon Books to launch the K.I.S.S. and Teal campaign allows us to reach out to the millions of women who read romance, and to ask them to help spread our message of awareness.”

A portion of the sales from each of these September 2011 Avon titles will be donated to the Ovarian Cancer National Alliance as part of the K.I.S.S. and Teal Campaign:

  • Viscount Breckenridge to the Rescue by Stephanie Laurens
  • The Seduction of Scandal by Cathy Maxwell
  • The Deed by Lynsay Sands
  • A Night to Surrender by Tessa Dare
  • In the Arms of a Marquess by Katharine Ashe
  • One Night in London by Caroline Linden
  • Star Crossed Seduction by Jenny Brown

The following authors will be available to talk about ovarian cancer awareness and the K.I.S.S. and Teal campaign: Stephanie Laurens (via satellite media tour from Australia); Eloisa James (New York metro); Cathy Maxwell (Virginia and D.C. metro); Tessa Dare (L.A. and Southern California); Katharine Ashe (North and South Carolina); Caroline Linden and Jenny Brown (New England).

For more information on K.I.S.S. and Teal, log on to www.kissandteal.com.
http://www.avonromance.com
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ABOUT HARPERCOLLINS PUBLISHERS:
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

ABOUT THE OVARIAN CANCER NATIONAL ALLIANCE:
The Ovarian Cancer National Alliance is the foremost advocate for women with ovarian cancer in the United States. To advance the interests of women with ovarian cancer, the organization advocates at a national level for increases in research funding for the development of an early detection test, improved health care practices, and life-saving treatment protocols. The Ovarian Cancer National Alliance educates health care professionals and raises public awareness of the risks, signs and symptoms of ovarian cancer. The Ovarian Cancer National Alliance is a 501 (c) (3) organization established in 1997.

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